The Rise of Adult Sleep Coaching – As Featured in The Guardian
- Amy
- 5 days ago
- 4 min read
Recently, I was pleased to be featured as a sleep expert in a Guardian article exploring the growing interest in adult sleep coaching and why so many people are seeking support beyond generic sleep advice. The piece looks at how adults (particularly busy professionals) are navigating an overwhelming amount of online sleep information, and why a more personalised, human approach is becoming increasingly appealing.
This post explores why adult sleep coaching is resonating with so many people right now. It looks at what personalised support actually involves, and why it can help where generic sleep advice often falls short.
Why Adult Sleep Coaching is Getting Attention
Many of the people I work with aren’t lacking effort or motivation. In fact, they’ve usually:
Read countless sleep articles
Tried popular routines or “sleep hacks”
Been told to just relax, switch off earlier, or be more disciplined
And yet, their sleep still feels fragile, unpredictable, or effortful.
The Guardian article captures something I see every week: generic advice often fails not because people are doing it wrong, but because it doesn’t fit their real lives, nervous systems, or sleep patterns. Sleep is highly individual. Stress, workload, hormones, habits, environment, and past experiences all interact, which is why one-size-fits-all solutions rarely stick.
What Adult Sleep Coaching Actually Offers (and What It Doesn’t)
Adult sleep coaching isn’t about forcing sleep. It’s a non-medical, evidence-informed, coaching-led approach that helps people:
Understand why their sleep looks the way it does
Reduce anxiety and pressure around sleep
Build sustainable habits that fit real working lives
Respond more calmly to setbacks or poor nights
My work at The Good Sleep Method is grounded in behavioural sleep science, along with CBT-i and ACT principles, but always adapted to the individual in front of me. There’s no rigid routine, no “perfect sleeper” target, and no judgement.
Instead, we work collaboratively using tools such as:
Sleep diaries, analysis and reflection
Lifestyle and behavioural adjustments
Nervous system regulation strategies
Cognitive techniques to reduce sleep-related worry
Practical changes to the sleep environment
Knowing What To Do Isn’t The Same As Doing It (Consistently)
Many people I work with already have a good understanding of what might help their sleep. They know about routines, light exposure, caffeine, screens, and winding down. The challenge is rarely a lack of knowledge.
More often, it’s that changes are made in a scattered or reactive way; trying several things at once, abandoning them after one poor night, or constantly switching strategies in search of quick results. Sleep, however, doesn’t respond well to pressure or overnight testing.
Sleep coaching provides structure and focus. Instead of doing everything, we agree a clear, personalised plan that prioritises the changes most likely to help that individual, introduced in a specific and supportive order. Just as importantly, coaching offers accountability, helping people stay consistent long enough for their nervous system and sleep patterns to adjust.
This is where longer-term improvements tend to come from: not doing more, but doing the right things, in the right sequence, and sticking with them even when progress isn’t immediate.
Why Personalised Support Matters More Than Ever
The Guardian article highlights how saturated the sleep advice space has become and how confusing that can feel when you’re already exhausted.
Many adults I support tell me they feel:
Overloaded by conflicting advice
Anxious about “doing sleep wrong”
Frustrated that nothing seems to stick
Ashamed that they should know how to sleep by now
Personalised sleep coaching helps cut through that noise. Not by adding more rules but by helping you make sense of your sleep, your patterns, and your pressures.
A Quick Note On Safety and Support
Sleep coaching is not a replacement for medical care. If someone has symptoms that may suggest sleep apnoea, significant mood changes, or other health concerns, I always encourage appropriate medical support alongside coaching. For many people, though, sleep coaching can be a supportive, practical step when sleep has become stressful, effortful, or closely tied to work and life pressures.
Final Thoughts
I was happy to be included in The Guardian’s coverage of adult sleep coaching, not because it’s a trend or a fad but because it reflects a growing understanding that sleep support needs to be human, flexible, and compassionate.
If you’ve been doing “all the right things” and sleep still feels hard, it doesn’t mean you’re failing. It may simply mean you need support that’s designed for you, not the internet in general.
If that resonates, you don’t have to work it out on your own. I offer personalised, one-to-one sleep coaching to help you make sense of your sleep and build changes that are realistic and sustainable. You can find out more about working with me here:
I'm Amy, a Holistic Sleep Coach and Certified Sleep Consultant. I help people improve their sleep to feel and perform at their best, using The Good Sleep Method.
If you are looking for 1-1 tailored support to get a better night's sleep, book a call with me to get started.
Follow me on Instagram @thegoodsleepmethod
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